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CRM and Customer Experience

Guiding customers throughout their customer journey leads to a better customer experience and better sales results. CRM systems give a boost to sales, service, and marketing.

Customer Relationship Management

From strategic IT consulting to evaluation, implementation and training – the experts of Camelot ITLab find the right solution for each business. The quality of our projects has been awarded by WirtschaftsWoche and we are proud to look on a track record of successful customers like Migua, Prominent, and Weinmann. Contact us to learn more.


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SAP Services


SAP Sales Cloud ​

Provide your sales force with the SAP Sales Cloud, the SAP CRM of the latest generation (formerly SAP Hybris), an intelligent tool for increasing productivity while simultaneously improving the customer experience and accelerating the purchasing process.


SAP Service Cloud​

With the SAP Service Cloud, a module of the SAP Customer Experience (formerly SAP Hybris) software suite, you can offer your customers a consistent customer experience across all channels and over the whole customer journey.


SAP Marketing Cloud​

To address potential customers individually and with regard to content, you need a marketing solution that is directly integrated into your core processes. The SAP Marketing Cloud is an omnichannel solution from the SAP Customer Experience suite (formerly SAP Hybris) that enables exactly this.


SAP Commerce Cloud​

Increase your turnover with a modern online shop that can be seamlessly integrated into existing SAP ERP and SAP CX systems. Your customers will be offered a unique shopping and service experience – targeted and personalized across multiple channels.

Prominent: Clear Water – Clear Sales

To insure optimal sales conditions at all sites, ProMinent decided to implement SAP Sales Cloud as global CRM. Camelot not only supported ProMinent in the introduction of the standard functionalities but also provided important additional functions not available in the standard version.

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Weinmann: A Healthy Company Business

The aim of the introduction of a new CRM system was, among other things, to link the external sales force, which until then had operated largely without system support, more closely with the internal sales force and the service areas.

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Migua: Improving the Profile of Sales Customer

MIGUA decided to replace the existing legacy CRM system with a modern cloud based CRM solution. After a carefully conducted IT and vendor selection process, the decision was made to re-implement the SAP C/4HANA Sales Cloud with the C/4HANA team of Camelot ITLab GmbH and to completely replace the existing CRM legacy system.

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Camelot Differentiators for CRM and Customer Experience


Microsoft SharePoint Integration for SAP CX

The integration of Microsoft SharePoint in the SAP Sales Cloud reduces the time required thanks to automation and allows you to work with SharePoint pages directly in the SAP Sales Cloud.


Marketing Segmentation Enhancement for CX

Customer segmentation in SAP Sales Cloud: Camelot ITLab offers an enhancement for extensive customer segmentation in SAP CX, so that you can address the right customers from the SAP Sales Cloud.


Camelot Business Network Plug-In

Integrate LinkedIn into SAP CRM: Integrate the SAP Sales Cloud with the business networks LinkedIn & XING and make social selling more successful with the Camelot Business Network plug-in.


CleverReach Integration for SAP CX

Automatic Synchronization with CleverReach: Camelot ITLab connects marketing and sales through the automated synchronization of target groups and campaigns between the SAP Sales Cloud and CleverReach.


Camelot CX Skill for Amazon Alexa

Voice Control for the SAP Sales Cloud: Sales representatives can now manage their customer visits from anywhere – using voice control through our Skill for Amazon Alexa.


Camelot Event Management Tool for SAP CX

The Camelot Event Management Tool helps companies manage their events efficiently and successfully – either integrated in SAP CX or as a stand-alone solution.


Camelot Quick Start for SAP CX

The Camelot Quick Start Packages are an holistic, methodical approach for the secure introduction of the SAP Sales Cloud or SAP Marketing Cloud in companies – within 90 days and with outstanding planning reliability.


Sales Cockpit

With the help of the sales cockpit, your sales representatives can always stay informed and focus on the sales targets. Optimal visualization of your KPIs creates transparency and enables maximum target fulfillment!

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