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SAP Emarsys

Intelligent marketing automation with a true omnichannel marketing solution

SAP Emarsys offers a wide range of possibilities to get in touch with your potential customers via the best possible channel. Personalization, journey administration and qualification of leads. All this and more is possible when using SAP Emarsys to boost your Marketing and Sales to the next level.

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What is the omnichannel platform SAP Emarsys capable of?

AI-Driven Email Marketing

Support for cross-channel campaigns with personalized content and mailings.
Solution includes results tracking and campaign optimization.

Customer-centric Personalization ​

Customer personalization realized via individualized content for different steps of the customer journey. ​
Personalization across multiple channels and devices supports omnichannel experience. 

Customer Lifecycle Management

Unified customer view includes data from different sources.​
Add data from external ecommerce systems like Magento 2.0 and Shopify Plus.

Intelligence & Analytics

Measure revenue impact of marketing campaigns and forecast campaign results from a marketing or sales role. ​
Learn from insights from live campaigns. ​
Plan next steps with AI-based suggestions.

Cross-Channel Marketing Automation

Support modernized marketing operations. ​
Optimize the entire customer experience with easy-to-use cross-channel execution.

Measurable Business Outcomes

Use data insights for strategic analytics, customer lifecycle, and operational reports.


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How we help clients

Digitalization & IT strategy consulting

  • Your strong partner for implementing and integrating SAP Emarsys B2B solutions – from strategy to solutions
  • Process design for your future marketing automation capabilities
  • Define user stories and project tasks​
  • Process and use case mapping for your marketing processes​
  • Gap analysis to completely meet business requirements​

Evaluation & conception

  • Content strategy definition for high quality results
  • Refinement of user stories to prioritize the implementation roadmap​
  • Early involvement of key users to ensure process and system acceptance
  • Task breakdown for full transparency 
  • Prepare PoCs and mockups to show the look and feel as quick as possible

Implementation & training

  • Setup data infrastructure​
  • Individual training & courses​
  • Integrate marketing to core business processes
  • Testing and Go-live​
  • Implement accelerator templates for high usability​
  • Ongoing support for continuous improvement​

Why Camelot

Competitive pressure, comparable products, informed customers and their readiness to go elsewhere demand new sales approaches. This means turning analog customers into digital fans. As your technology partner, we support you in achieving exactly that with the smooth implementation of SAP CRM. Take the leap and digitalize your sales department!

Award winning consultants​

Comprehensive consulting for your customer experience strategy from a single source: Our teams received the Best of Consulting Award from WirtschaftsWoche – and have SAP® Recognized Expertise for Germany in the area of SAP Cloud for Customer.​

Innovative & integrative system solutions

With more than 25 years of experience in value chain management, we develop optimal, sustainable system architectures tailored to your needs across all business areas, and regularly release new innovations.​

Our industry expertise for your success​

Camelot’s general focus on the chemical industry, pharmaceuticals, life sciences, consumer goods and manufacturing has been expanded to include the healthcarelogistics, NGO and construction industries.

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Further Services and Solutions


SAP Sales Cloud ​

Provide your sales force with the SAP Sales Cloud, the SAP CRM of the latest generation (formerly SAP Hybris), an intelligent tool for increasing productivity while simultaneously improving the customer experience and accelerating the purchasing process.


SAP Service Cloud​

With the SAP Service Cloud, a module of the SAP Customer Experience (formerly SAP Hybris) software suite, you can offer your customers a consistent customer experience across all channels and over the whole customer journey.


Marketing Segmentation Enhancement for SAP Customer Experience

Customer segmentation in SAP Sales Cloud: Camelot ITLab offers an enhancement for extensive customer segmentation in SAP CX, so that you can address the right customers from the SAP Sales Cloud.


Roberto Wahl, Camelot ITLab
In combination with SAP Sales Cloud, SAP Emarsys offers a comprehensive toolset to support and design seamless customer journeys in B2B environment, improving a companies’ campaign management.

Roberto Wahl

Director Customer Experience

Expert for all SAP products in the SAP CX portfolio. His market and industry expertise comes from many years of planning and executing a wide variety of CRM initiatives for various companies from diverse industries.

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CAMELOT Management Consultants