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Migua: Improving the Profile of Sales Customer

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Customer relationship management with SAP C/4HANA Sales Cloud at MIGUA

MIGUA Fugensysteme GmbH is one of Europe‘s leading suppliers for the design, manufacture and installation of joint profile systems.

MIGUA decided to replace the existing legacy CRM system with a modern cloud based CRM solution. After a carefully conducted IT and vendor selection process, the decision was made to re-implement the SAP C/4HANA Sales Cloud with the C/4HANA team of Camelot ITLab GmbH and to completely replace the existing CRM legacy system.

The results at a glance:

  • 360° overview of all customers
  • Optimal tracking of current sales opportunities for construction projects
  • Increased data quality thanks to system-supported data maintenance
  • Increased user acceptance due to an intuitive and modern user interface as well as high system performance
  • Flexible, future-proof IT platform for the requirements of the future
  • Better reporting capabilities, from ad hoc reporting for employees to strategic reporting for sales and executive management

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