Exceed customer expectations with a 360° customer view and hyper-personalization with SAP CDP
The SAP Customer Data Platform is an application for using and managing customer data. SAP CDP gives you a comprehensive overview of your customers by collecting, integrating and analyzing data from all different kind of sources. Through workflows and hyper-personalization, you can always initiate the appropriate actions at the right time within the customer journey
SAP CDP provides companies with a centralized platform that enables them to collect and manage customer data from various sources. This includes data about a customers’ interactions with the company, their behavior, preferences and needs. By integrating this data into the platform, companies gain a holistic view of their customers and can create personalized marketing campaigns, customer service interactions and sales activities based on this information. The platform provides ready integration capabilities of customer data from and into other business systems, such as CRM systems and marketing automation tools. By integrating customer data with these systems, companies can improve the effectiveness of their marketing campaigns and sales activities and provide personalized customer interactions. Combined with SAP CDP’s powerful analytics, your company can gain a comprehensive understanding of the customer journey. Based on these insights, companies can adapt their marketing and sales strategies to increase customer engagement and improve conversion rates
CDP is a flexible solution that allows companies to customize the platform to meet their specific business needs. The platform is scalable and can grow as the business grows. It is also a secure solution that ensures customer data is protected and complies with data protection regulations.
Real-time reaction to your customers’ needs with SAP CDP extensive capabilities
One of the most important functions of CDP is its central data aggregation capabilities. The platform enables companies to collect customer data from various sources and store it in a central repository. This includes data about customers’ interactions with the company, their behavior, preferences and needs. By integrating this data into the platform, companies gain a holistic view of their customers and can create personalized branding campaigns, customer service interactions, and sales promotions based on this information.
CDP can not only receive and analyze data, but also feeds actions back into your CRM systems and marketing automation tools through workflows. So, if SAP CDP determines that now would be a good time to make the customer aware of a certain product, a task can be automatically created for the responsible sales representative in the CRM system. At the same time, the complexity of these relationships is reduced by CDP’s powerful analysis functions.
SAP CDP Demo: 360° view into customer interactions
Gain insights into SAP CDP and learn how its analysis functions help to design end-to-end customer journeys. Get a free-of-charge demo in just 3 steps:
1. General introduction into SAP CDP capabilities from Camelot experts 2. Definition of your Use Cases 3. Individual Demo to evaluate how SAP CDP can help you to boost your sales
Various advantages with SAP CDP to increase customer loyalty
Centralized customer data
to help you better understand your customers through real-time insights and dynamic segmentation
One tool
to truly live Customer Experience and understand customers’ interests in detail
Easy integration
into your IT landscape through ready-to-use interfaces to other systems
Cohesive customer data strategy
CDP is the perfect foundation for a cohesive customer data strategy while protecting consumer privacy
Customer interaction
from all online and offline sources are securely unified in real time
Complete visibility
across front and back office so you can optimize campaigns and processes
Website interactions
IP-tracking enables display of website interactions even from customers who have not yet registered
Automated tasks
workflows help to automate activities between CRM and marketing automation tools
How we help clients
Full service
Camelot accompanies you through the complete CX cycle: from strategic alignment to service support
Intense process expertise
Camelot is not only an expert in SAP CX products, but also in sales, service and marketing processes
Strong integration focus
With a strong team of integration experts, Camelot connects all systems with SAP CX applications
Customer satisfaction is our goal
Camelot takes CX itself very seriously, of course. We are always close to our customers and with a personal contact person
Why Camelot
Competitive pressure, comparable products, informed customers and their readiness to go elsewhere demand new sales approaches. This means turning analog customers into digital fans. As your technology partner, we support you in achieving exactly that with the smooth implementation of SAP CRM/ CX Suite. Take the leap and digitalize your sales department!
Award winning consultants
Comprehensive consulting for your customer experience strategy from a single source: Our teams received the Best of Consulting Award from WirtschaftsWoche – and have SAP® Recognized Expertise for Germany in the area of SAP Cloud for Customer.
Innovative & integrative system solutions
With more than 25 years of experience in value chain management, we develop optimal, sustainable system architectures tailored to your needs across all business areas, and regularly release new innovations.
Our industry expertise for your success
Camelot’s general focus on the chemical industry, pharmaceuticals, life sciences, consumer goods and manufacturing has been expanded to include the healthcare, logistics, NGO and construction industries.
Provide your sales force with the SAP Sales Cloud, the SAP CRM of the latest generation (formerly SAP Hybris), an intelligent tool for increasing productivity while simultaneously improving the customer experience and accelerating the purchasing process.
With the SAP Service Cloud, a module of the SAP Customer Experience (formerly SAP Hybris) software suite, you can offer your customers a consistent customer experience across all channels and over the whole customer journey.
Roberto Wahl, CamelotITLabThe consolidation of customer data and interactions in a centralized platform forms the basis for the design of holistic customer journeys, personalized marketing campaigns and targeted sales activities.
Roberto Wahl
Director Customer Experience
Expert for all SAP products in the SAP CX portfolio. His market and industry expertise comes from many years of planning and executing a wide variety of CRM initiatives for various companies from diverse industries.
