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Today, user experience no longer includes only the user experience with digital products such as websites, software or apps, but also includes augmented and virtual reality.
User experience is much more than an attractive design; it describes the subjective perception of the user from opening a digital application to closing it again. This holistic view of the end customer, including their expectations and problems, leads to the development of simple, unique applications, the use of which is not bound to a location or a device.
For us, user experience and mobility are therefore inseparably linked. This does not mean that we simply develop native mobile apps on smartphones or tablets. Rather, we pursue a holistic approach that encompasses the entire interaction of the user with an application, service, or product. Examples of this include: consistent user experience across all devices, location-independent use, text- or speech-based interaction with digital assistants and mixed reality by linking virtual information with the real environment.
Making user experience a quality criterion leads to applications becoming easier and more intuitive to use. The aim is to make them stand out from the crowd and allow them to be used regardless of location. This reduces the need for training in companies and increases productivity, user satisfaction and confidence, and ultimately even turnover.
User experience is increasingly regarded as an important strategic issue among managers. One reason for this is that it can be linked to other technology trends such as AI. The potential of Mixed Reality to improve the user experience is also becoming increasingly clear, so that this fusion of the virtual and real world is gradually finding its way into core processes.
What is already an established standard in the gaming sector is also becoming more widespread in the business sector. Extended reality – this includes augmented reality (AR), virtual reality (VR) and mixed reality (MR) – is used in IoT and analytics scenarios as well as in many other areas.
How do companies employ user experience in the development of their digital products? By listening to the needs of their users and customers and transforming their problems into innovative solutions. We have developed an agile framework based on design thinking and design-led development that makes this possible within a few weeks – the Camelot Digital EXPERIENCE².
Data volumes in companies are constantly growing: business-critical information and reports must be available at the right time and in the right form in order to guarantee fast and well-founded decision-making.
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Artificial intelligence (AI) is a major driver of digitalization. As part of the value chain, AI enables data-based decisions to be made.
A good user experience improves the acceptance of systems by users, whether for classic applications or in the field of extended reality. Camelot ITLab helps companies to leverage this potential for themselves and their own customers.
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