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Marketing Segmentation Enhancement for SAP Customer Experience

Customer Segmentation in SAP Customer Experience

Camelot ITLab offers an enhancement for extensive customer segmentation in SAP CX, so that you can address the right customers from the SAP Sales Cloud.

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Marketing Enhancement for the SAP Sales Cloud​

The SAP CX add-on extends target group creation in the SAP Sales Cloud to the entire database and supports your marketing department with complex segmentation. Customers and contact people can be selected based on opportunity, visit and other business data.​

Learn more about the Marketing Segmentation Enhancement for the SAP Sales Cloud by Camelot ITLab​


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Why Marketing Segmentation Enhancement?

More precise targeting​

A large number of filter criteria and operants support more complex filtering for a more targeted approach in campaigns.​

All customer-related business data available​

Unlike standard, our enhancement allows you to include all customer-related business objects in your selection.​

Track results step by step​

Illustration in a segmentation model allows you to better track all intermediate steps and interim results.

Available directly in the SAP Sales Cloud

The enhancement is seamlessly integrated into the SAP Sales Cloud and thus enables uninterrupted work.​

Why Camelot

Thanks to our experienced consultants, many of our customers are benefitting from the Marketing Segmentation Enhancement – and we are also using the enhancement in our own teams.​


Several of our customers are already using our enhancement successfully.​

Process knowledge ​

We know the sales and marketing processes that are decisive for the success of a company.​

Available in the SAP Store​

The Camelot Segmentation Enhancement is also available in the SAP Store.​

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Further Services and Solutions


SAP Marketing Cloud​

To address potential customers individually and with regard to content, you need a marketing solution that is directly integrated into your core processes. The SAP Marketing Cloud is an omnichannel solution from the SAP Customer Experience suite (formerly SAP Hybris) that enables exactly this.


CleverReach Integration for SAP Customer Experience

Automatic Synchronization with CleverReach: Camelot ITLab connects marketing and sales through the automated synchronization of target groups and campaigns between the SAP Sales Cloud and CleverReach.


Camelot Event Management Tool for SAP Customer Experience

The Camelot Event Management Tool helps companies manage their events efficiently and successfully – either integrated in SAP CX or as a stand-alone solution.


Roberto Wahl

Director Customer Experience

Expert for all SAP products in the SAP CX portfolio. His market and industry expertise comes from many years of planning and executing a wide variety of CRM initiatives for various companies from diverse industries.

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