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Digital Supply Chain – Manufacturing

SAP Sales Cloud ​

The SAP CRM System for Sales​

The SAP Sales Cloud is an SAP-based CRM system for Sales, enabling sales teams to optimize sales processes and improve customer orientation. On the one hand, the modern CRM for Sales can be used to create consistently linkable customer experiences, thereby enhancing the customer experience. On the other hand, SAP Sales Cloud ensures noticeably more revenue by accelerating purchasing processes and making them more customer-oriented.


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How we help clients

Digitalization & IT strategy consulting

  • Evaluation and definition of business & technical goals​
  • Digital process design for your sales department​
  • Defining user stories
  • Process and use case mapping​
  • Gap analysis

Evaluation & conception​

  • Customer master data & flexible quote configuration
  • Lead & opportunity management​
  • Sales planning & pipeline simulation
  • Reporting & dashboards for sales management​
  • Machine learning & integration
  • Functional design

Implementation & training

  • Project management for a smooth launch
  • Migration, development & testing​
  • Agile realization and configuration of the relevant building blocks in sprints​
  • Individual training & courses​

Related Services and Solutions


Microsoft Teams Integration for SAP Customer Experience

Our solution integrates SAP Customer Experience and Microsoft Teams to help you boost sales productivity.


Microsoft SharePoint Integration for SAP Customer Experience

The integration of Microsoft SharePoint in the SAP Sales Cloud reduces the time required thanks to automation and allows you to work with SharePoint pages directly in the SAP Sales Cloud.


Microsoft Word Integration for SAP Customer Experience

With the Microsoft Word Integration for SAP Customer Experience you can improve document management and template creation


Marketing Segmentation Enhancement for SAP Customer Experience

Customer segmentation in SAP Sales Cloud: Camelot ITLab offers an enhancement for extensive customer segmentation in SAP CX, so that you can address the right customers from the SAP Sales Cloud.


CleverReach Integration for SAP Customer Experience

Automatic Synchronization with CleverReach: Camelot ITLab connects marketing and sales through the automated synchronization of target groups and campaigns between the SAP Sales Cloud and CleverReach.


LinkedIn and Xing Plug-In for SAP Customer Experience

Integrate LinkedIn into SAP CRM: Integrate the SAP Sales Cloud with the business networks LinkedIn & XING and make social selling more successful with the Camelot Business Network plug-in.


Amazon Alexa Skill for SAP Customer Experience

Voice Control for the SAP Sales Cloud: Sales representatives can now manage their customer visits from anywhere – using voice control through our Skill for Amazon Alexa.


Camelot Quick Start for SAP Customer Experience

The Camelot Quick Start Packages are an holistic, methodical approach for the secure introduction of the SAP Sales Cloud or SAP Marketing Cloud in companies – within 90 days and with outstanding planning reliability.


Sales Cockpit

With the help of the sales cockpit, your sales representatives can always stay informed and focus on the sales targets. Optimal visualization of your KPIs creates transparency and enables maximum target fulfillment!


Prominent: Clear Water – Clear Sales

To insure optimal sales conditions at all sites, ProMinent decided to implement SAP Sales Cloud as global CRM. Camelot not only supported ProMinent in the introduction of the standard functionalities but also provided important additional functions not available in the standard version.

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Weinmann: A Healthy Company Business

The aim of the introduction of a new CRM system was, among other things, to link the external sales force, which until then had operated largely without system support, more closely with the internal sales force and the service areas.

Migua: Improving the Profile of Sales Customer

MIGUA decided to replace the existing legacy CRM system with a modern cloud based CRM solution. After a carefully conducted IT and vendor selection process, the decision was made to re-implement the SAP C/4HANA Sales Cloud with the C/4HANA team of Camelot ITLab GmbH and to completely replace the existing CRM legacy system.

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Implementation of the SAP Sales & Service Cloud

SAP CX implementation at TENTE International: parallel CRM implementation and SAP S/4HANA transformation. They are also one of the first companies to use SAP Emarsys in B2B.

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Hamberger: SAP Sales Cloud in just four months

With the successful implementation of the SAP Sales Cloud, Hamberger Sanitary is proving itself to be a reference for medium-sized companies, showing that the right approach makes digitization projects successful. The project completed an athletic schedule: it was implemented in just four months.

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Why Camelot

Competitive pressure, comparable products, informed customers and their readiness to go elsewhere demand new sales approaches. This means turning analog customers into digital fans. As your technology partner, we support you in achieving exactly that with the smooth implementation of SAP CRM. Take the leap and digitalize your sales department!

Award winning consultants​

Comprehensive consulting for your customer experience strategy from a single source: Our teams received the Best of Consulting Award from WirtschaftsWoche – and have SAP® Recognized Expertise for Germany in the area of SAP Cloud for Customer.​

Innovative & integrative system solutions​

With more than 20 years of experience in value chain management, we develop optimal, sustainable system architectures tailored to your needs across all business areas, and regularly release new innovations.​

Our industry expertise for your success​

Camelot’s general focus on the chemical industry, pharmaceuticals, life sciences, consumer goods and manufacturing has been expanded to include the healthcare, logistics, NGO and construction industries.


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Camelot ITLab has been awarded by WirtschaftsWoche with the renowned Best of Consulting Award.

Customer statements

Florian Blischke, Project Manager and Manager of Sales Development Programs, ProMinent GmbH
Introducing the SAP Sales Cloud has been very worthwhile for us. The initial results fully meet our expectations. Now, we want to get even more out of the solution – together with Camelot ITLab.
André Schulte, CEO, WEINMANN Emergency Medical Technology + Co. KG
Camelot’s implementation of the SAP C/4HANA Sales Cloud has brought our internal and external sales teams closer together – even on an international level.
Ralf Bell, Key Account Manager International, MIGUA Fugensysteme GmbH
Our sales staff can now access their data in real time and on the go, regardless of device – a big step towards greater efficiency and user-friendliness.

Further Services and Solutions


SAP Service Cloud​

With the SAP Service Cloud, a module of the SAP Customer Experience (formerly SAP Hybris) software suite, you can offer your customers a consistent customer experience across all channels and over the whole customer journey.


SAP Marketing Cloud​

To address potential customers individually and with regard to content, you need a marketing solution that is directly integrated into your core processes. The SAP Marketing Cloud is an omnichannel solution from the SAP Customer Experience suite (formerly SAP Hybris) that enables exactly this.


SAP Commerce Cloud​

Increase your turnover with a modern online shop that can be seamlessly integrated into existing SAP ERP and SAP CX systems. Your customers will be offered a unique shopping and service experience – targeted and personalized across multiple channels.


What is SAP Sales Cloud?

Sales work is real hard work, which in many companies is still done manually and with a lot of gut feeling. Can the sales pipeline still be optimally maintained in the digital age? SAP Sales Cloud is a comprehensive software suite that digitally underpins sales processes. The cloud software for sales enables efficient sales processes and supports sales throughout the entire sales process. Its predecessor, SAP Hybris Sales Cloud or SAP Hybris Cloud for Sales already offered innovative solutions for sales – so the SAP Sales Cloud follows in the best tradition.

What can SAP Sales Cloud do?

The SAP Sales Cloud brings many functions for daily sales work:
• 360° all-round view of customers: See all quotes, orders, and other information about a contact at a glance.
• Optimized sales planning: Strengthen sales planning and control with more efficiency.
• Real-time reporting at the touch of a button: With the SAP Sales Cloud, you have access to the most important key figures and KPIs at any time.
• Intuitive dashboards: Benefit from software that is easy to use.
• AI-powered open deal estimation and scoring: Increase the likelihood of closing deals with machine learning and artificial intelligence (AI).
• Flexible and mobile working: Make work location and time independent with a cloud software for sales.
• Field service support: Digitize collaboration between back office and field service.

How do companies benefit from SAP Sales Cloud?

SAP Sales Cloud brings a host of benefits for companies, especially for their sales work. Thanks to intelligent lead management and opportunity management, the chances of closing sales increase. Intuitive design and self-explanatory user interfaces make it easy to use the sales software and get started with SAP Sales Cloud. The cloud-based deployment enables device-independent and mobile access. This also benefits the field sales force, which can be better linked to the back office with the sales software from SAP – field service management is thus positioned for the future. In addition, sales employees gain more transparency about the sales pipeline thanks to easy-to-understand dashboards and reporting. Finally, the SAP Sales Cloud can put customer relationships on a new footing and noticeably enhance the customer experience.

How does revenue planning benefit from SAP Sales Cloud?

Many companies still rely on Excel for sales planning. With software such as SAP Sales Cloud, sales planning can be perfectly supported. How does this work? If essential figures can be called up in real time and key figures can be read out at the push of a button, an up-to-date and broad database exists for the sales plan, which becomes the basis for business-relevant decisions.


Roberto Wahl

Director Customer Experience

Expert for all SAP products in the SAP CX portfolio. His market and industry expertise comes from many years of planning and executing a wide variety of CRM initiatives for various companies from diverse industries.

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