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Camelot ITLab extends consulting competence for SAP CX

New partnership with codeitlabs

Mannheim, 03/02/2023 – Camelot Innovative Technologies Lab (Camelot ITLab) today announces its partnership with SAP commerce expert codeitlabs. The partnership gives customers access to an extended portfolio in the area of SAP Customer Experience from a single source. Both companies combine their complementary strengths: Camelot ITLab demonstrates a long-standing expertise for SAP Sales, Service and Marketing Cloud, codeitlabs brings in a focus on SAP Commerce Cloud.

The SAP Customer Experience portfolio enables companies to generate a holistic customer experience for their prospects and to obtain a 360-degree view of all sales processes. Different components are interlinked, that are located in the sales, service and marketing departments.

The customer experience becomes a decisive competitive advantage

Not only in B2C, but also in B2B, customers today expect a first-class end-to-end service when they make a purchase decision. The customer experience is increasingly becoming a decisive competitive advantage. “Our goal is to provide companies with tailored support in implementing this customer experience. Through our partnership with codeitlabs, we have now added another component to this portfolio in the area of commerce. We are very much looking forward to our joint activities on the market”, says Roberto Wahl, Head of Customer Experience at Camelot ITLab.

SAP Commerce Cloud: next-generation e-commerce

Codeitlabs, headquartered in Munich, Germany, is an SAP consulting company that focuses on e-commerce, i.e. building web stores and scenarios for digital purchase processes, as formerly implemented with SAP Hybris and now with SAP Commerce Cloud. “Our partnership with Camelot and the good relations we share with SAP form the basis for implementing future-proof platforms for improved customer interaction at all touchpoints – whether in B2C, B2B or D2C. Through our partnership, we can arm companies more purposefully with innovative software solutions for the next generations,” summarizes Ingo Ax, Managing Director at codeitlabs.


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Camelot ITLab announced the partnership with SAP commerce experts codeitlabs.

First joint webinar on March 2, 2023

As a first step in the partnership, the two companies will jointly offer a webinar on March 2, 2023 on the topic “Live Demo: How to build a customer-centric B2B portal based on the SAP CX portfolio”. Interested parties can register for free at the following link (GER).

More information about Camelot ITLab’s service offering in the area of Customer Experience can be found on the company’s website: https://www.camelot-itlab.com/sap-solution-services/crm-and-customer-experience/

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