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Study: MedTech Sales 2021

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Future requirements and success factors

Accelerated by the Corona pandemic, the medical technology industry is facing one of its biggest change processes. Covid-19 continues to drive the necessary transformation towards digital products and processes. This also has consequences for sales. In a study, consulting firm Camelot ITLab surveyed 170 medical technology sales professionals and executives about their current challenges and future success factors

The study provides answers to the following questions:

  • What are the biggest challenges in medical technology sales in the next three years?
  • What will the sales model of the future look like in medical technology?
  • Which competencies will be decisive for success?
  • Which sales channels and key figures should sales focus on in the future?
  • How digital is medical technology sales already and where is there still potential?

Read the study results (available in German only) now and learn why a CX digitization strategy is essential.


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