Success with SAP Customer Experience at WEINMANN Emergency Medical Technology GmbH + Co. KG
WEINMANN develops innovative medical products for ventilation and defibrillation in close cooperation with professionals from rescue services, clinics and army medical services. For more than 100 years, the company has been offering its customers maximum reliability, experience and quality “made in Germany”. Today, WEINMANN sells its products in Germany and more than 100 other countries: via subsidiaries in St. Petersburg, Paris-Les Ulis, Shanghai, Singapore, Atlanta, Dubai and Madrid as well as partners in many other key markets.
The aim of the introduction of a new CRM system was, among other things, to link the external sales force, which until then had operated largely without system support, more closely with the internal sales force and the service areas. This was to be achieved with a future-oriented, flexible platform that can keep pace with the increasingly faster developments on the market: SAP Sales Cloud.
The results at a glance:
- Virtually standard CRM solution that can be used flexibly
- Harmonized communication channels
- Improved collaboration between internal and external sales
- Mobile, location-independent working
- Integration of service functions
- Fast segmentation of data within Marketing
- Increased customer satisfaction thanks to the improved ability to provide information
