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Camelot is SAP Digital Supply Chain Focus Partner for Second Consecutive Year

Mannheim, April 4, 2024 – Camelot ITLab has once again been acknowledged by the SAP Team Germany as a focus partner in the Digital Supply Chain domain. This recognition is the result of the Diamond Initiative for Partners 2024 and proof of successful joint project implementations, market presence, and engagement.

“The renewed recognition as SAP’s Digital Supply Chain focus partner within the Diamond Initiative 2024 not only confirms our technical capabilities as well as our commitment to excellence and innovation. It also underscores our commitment to enhancing our customers’ experience by simplifying and accelerating their digital transformation,” comments Aseem Gaur, Head of Digital Supply Chain and Strategic Alliances at Camelot ITLab. “This is also evidenced by our track record of over 350 major SAP transformations, of which we are immensely proud.”


Comprehensive Service Portfolio and Strategic Partnership

For the annual Diamond Initiative, SAP evaluates its partners using a benchmarking model. The performance of the partners is analyzed in the dimensions of “Innovation,” “Solutions,” “Demand Generation,” and “Successful Project Execution.” This recognition is granted to partners who have demonstrated outstanding performance across all dimensions and have been particularly successful in customer projects in the Digital Supply Chain domain as compared to their peers. Camelot ITLab excelled significantly in the categories of “Software Adoption,” “Influence,” “Global Strategic Accounts,” “Midmarket & Partner Sales,” and “Consumer Industries.”

In addition to SAP’s Digital Supply Chain portfolio, the selection process also recognizes expertise in other SAP solutions and services. SAP highlights Camelot ITLab’s competence in Customer Experience, Business Transformation Platform, and S/4HANA Cloud. The company offers a comprehensive service portfolio that delivers significant value to customers in Integrated Business Planning, Production Planning, Digital Manufacturing, and Logistics. For instance, solutions such as SAP IBP, SAP S/4HANA PP/DS, SAP Digital Manufacturing, and SAP TM are not only implemented but also complemented with extensions tailored to individual and industry-specific needs. Since 2019, Camelot ITLab has also been a strategic co-innovation partner of SAP for SAP Integrated Business Planning (SAP IBP).

New Services Supporting the Successful Deployment of SAP Digital Supply Chain Portfolio at Hannover Messe 2024

The strength of the partnership between SAP and Camelot is reflected in the repeated joint presence at this year’s Hannover Messe from April 22 to 26. As one of selected partners, Camelot ITLab will showcase forward-thinking demos of its comprehensive Digital Supply Chain capabilities at the SAP booth. One highlight is the launch of the Camelot Digital Supply Chain Guided Journey: Camelot has put its three decades of experience in a comprehensive approach to assist customers in fully realizing the potential of the SAP Digital Supply Chain portfolio.

Another highlight for visitors interested in SAP is also the SAP IBP Starter-Kit, designed to accelerate software implementations. This pre-configured solution streamlines supply chain operations, provides efficiency, and minimizes the implementation risk leveraging the Camelot best practice approach.


To ensure a successful digital transformation, Camelot ITLab offers its Supply Chain Resilience Center, an approach to accelerate and sustain the delivery of business value through adoption and continuous improvement. Further highlights include the Camelot Campaign Planner & Designer, an extension for SAP S/4HANA PP/DS, delivering production planning wheel functionalities to customers in the process industries. Moreover, applications that enhance sustainability in manufacturing and extend SAP Digital Manufacturing solutions in the cloud through SAP BTP.

Visitors can experience the Camelot solutions live from April 22 to 26 at the SAP showcase in Hall 15, E17!



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