News: SAP and Camelot ITLab signed development partnership for DDMRP in SAP IBP Read More


An increasingly competitive climate, product similarity, and better-informed customers are transforming the world of sales. Now more than ever, your sales people have to be able to engage with prospective customers and provide them with the information they need exactly when they need it.

It is becoming more and more important to deliver a 360-degree view of your customers and prospects. Knowing your customers and staying current with their needs is now crucial to your business success. And this is where advanced technologies can help you by segmenting target groups and efficiently integrating and analyzing information from disparate data sources. This, for example, means correlating a company’s own data with that found in social networks and analyzing the results. When properly applied, this information can enable sales managers to anticipate the needs and wants of their customers and systematically provide them with information that adds value to their experience. This gives you a competitive edge that can influence purchasing decisions and ensures that your products and services are being considered as early in the buying process as possible.

Camelot ITLab has been finding ways to make this a reality for many years now. We can draw on years of experience from countless SAP CRM projects across diverse industries that allow us to understand the nuances of your industry and reflect them in every aspect of the project. Rather than focusing on the software side of a CRM initiative alone, Camelot will look for ways to optimize your sales and marketing processes using software solutions that will truly help you grow your sales.

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