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Augmented Reality (AR) set to revolutionize pharma production

Camelot Group announces partnership with Goodly Innovations at SAPPHIRE NOW

Orlando, Mannheim, Germany, June 6, 2018 – Camelot Group and Goodly Innovations, provider of augmented reality solutions, today announced their partnership at SAPPHIRE NOW, being held June 5-7, 2018 in Orlando (FL). The joint offering supports the digital transformation of pharma production. It leverages Camelot’s industry, process and SAP expertise as well as Goodly Innovations’ augmented reality (AR) solution OptiworX. Participants of this year’s SAPPHIRE NOW can experience the new AR solution for pharma operations and beyond at booth 1419A.

Augmented reality (AR) is the integration of digital information with a real-world environment. Goodly Innovations’ patent-pending system, OptiworX, is the only dynamic multi-user solution using AR. It provides a state-of-the-art user experience based on smart navigation algorithms and comes with multiple features improving production efficiency: spatial recognition and highlighting and inline display of work instructions and product information.

Camelot integrates OptiworX into the digital manufacturing offerings of SAP to cope with current challenges in today’s highly volatile pharmaceutical market and beyond. The joint approach provides an end-to-end process from real world to the digital record and vice versa. Customers benefit from reduced unplanned downtime, lower cost of goods and an increased efficiency.

“This augmented reality solution integrated into SAP digital manufacturing, is a perfect addition to Camelot’s innovations being presented at SAPPHIRE NOW. As a specialist for digital value chain management, we link our extensive process and production knowledge with latest technologies offering customers an increase in value and a fast return on investment,” said Steffen Joswig, managing director at Camelot, about the partnership.

„We are proud to add further functionality and connectivity to our OptiworX system, as it has proven its enormous benefits in several stand-alone installations so far. Collaborating with a highly innovative company like Camelot is a great opportunity for further applications of our systems and technologies,“ added Robert Hoffmeister, CEO Goodly Innovations.

SAPPHIRE NOW is the world’s largest SAP conference and customer fair. It will take place from June 5–7, 2018 in Orlando, Florida (USA). In addition to the AR for pharma production solution, Camelot will be presenting other innovative IT solutions and concepts, especially in the area of Demand-Driven Supply Chain Management, blockchain, and artificial intelligence.


About Goodly Innovations

Goodly Innovations GmbH is a leading provider for Augmented Reality solutions for the regulated industries. The patent pending OptiworX system is the only true multi-user team guidance solution using AR. Originally developed for the demanding needs of the biopharma manufacturing and packaging industry the proven system is equally suitable for other industries. OptiworX is designed from the ground up as a modular, manufacturer independent system and allows quick and individual set-up in almost any production environment. It can boost productivity by 30-50%. http://www.goodly-innovations.com

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