Gartner Market Guide for MDM External Service Providers
Get insights into what capabilities are relevant for third-party vendors in MDM initiatives.
Camelot ITLab offers an enhancement for extensive customer segmentation in SAP CX, so that you can address the right customers from the SAP Sales Cloud.
The SAP CX add-on extends target group creation in the SAP Sales Cloud to the entire database and supports your marketing department with complex segmentation. Customers and contact people can be selected based on opportunity, visit and other business data.
Thanks to our experienced consultants, many of our customers are benefitting from the Marketing Segmentation Enhancement – and we are also using the enhancement in our own teams.
To address potential customers individually and with regard to content, you need a marketing solution that is directly integrated into your core processes. The SAP Marketing Cloud is an omnichannel solution from the SAP Customer Experience suite (formerly SAP Hybris) that enables exactly this.
Automatic Synchronization with CleverReach: Camelot ITLab connects marketing and sales through the automated synchronization of target groups and campaigns between the SAP Sales Cloud and CleverReach.
The Camelot Event Management Tool helps companies manage their events efficiently and successfully – either integrated in SAP CX or as a stand-alone solution.
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