KPIs are standard in most companies. However, they rarely have their full effect. Controlling creates them month by month, but the figures are only taken note of now and then and are rarely the occasion for activities.
A major reason for this is that the KPIs are not integrated into a meaningful context. They represent the actual situation without being really clear which target situation is actually aimed for. They do create transparency. But the reference is missing.
In this white paper, we show you how you can define and implement KPIs in sales for your company:
– Application of the SMART formula
– Which KPIs make sense?
– Four steps to the sales cockpit
The Whitepaper is available in German only.