SAP Hybris Cloud for Customer

Optimize your customer engagement with SAP Hybris Cloud for Customer (C4C) – easy, fast, intuitive, and mobile

Reevaluate CRM initiatives

With digitalization evolving and social media communication as the new normal, businesses have to reconsider and reevaluate their CRM initiatives and processes. Customer Relationship Management is changing to adapt to the customer’s behavior. SAP Hybris Cloud for Customer integrates marketing, sales, and service to improve the way you interact with your customers.


360 degree view

Modern and efficient selling is all about putting relevant customer information at your employees’ fingertips regardless of where they are at. The social media and ERP integration in SAP Cloud for Customer (C4C) gives you a 360 degree view of your customers, competitors, and your sales pipeline. Camelot’s C4C best practice approach lets you access customer information whenever you need it, on your mobile devices, and even when you are offline.

Real-time information

With us, you get a CRM solution that is precisely aligned with the needs of the market to optimize your sales management process. SAP C4C integrates market, competitor and customer data to help you analyze it and lets you engage your customers and set clear sales targets. Information is provided in real time and paired with minimalist and user-friendly interface design to increase user acceptance among your sales force.


Best practice campaign management

Campaigns that are tailored to the needs and demands of the target group are a powerful tool to target and engage customers. Camelot’s best practice campaign management in SAP C4C is based on experience from countless customer projects across diverse industries.

Enhancements like the marketing planer, a marketing calendar, and advanced analytics tools designed to measure efficiency and monitor returns will enable you to continuously improve the quality of your campaigns.


What’s more, Camelot has developed a range of scenarios for business intelligence integration with SAP Hybris Cloud for Customer. Depending on what your requirements are, we are happy to educate you on your options and help you find the scenario that best meets your needs.

The following sample processes are part of the best practice marketing package: Segmentation (target group creation), multi-channel campaigns (mailing, phone, print, trade show), customer survey, marketing planning, marketing calendar, campaign assessment (analysis), campaign automation


Deliver the best service possible

In a connected world where customers communicate actively through social networks and make much better informed decisions, they expect you, as their service provider, to deliver the best service possible. SAP Hybris Cloud for Customer helps you navigate these challenges by allowing you to optimize your help desk and call center processes.

Perfectly aligned across all channels

SAP Hybris Cloud for Service gives you a multi-channel ticketing system, real-time service analytics, SAP ERP integration, and much more. Embrace the opportunity to deliver a customer service experience that is perfectly aligned across all channels regardless of whether you connect with your customers by phone, email, chat, customer portals, or social media.

Give your service representatives instant access to all relevant customer information and knowledge bases so they can ensure a superior customer service experience. Combine this with a field service application that works both online and offline and you are able meet any future challenges that await you and your service teams.

Camelot’s best practice CRM solution stands out because it is designed to meet real-world needs, comes with preconfigured scenarios, and can be implemented in no time. The first step is to adapt customer’s existing CRM processes to the predefined processes & features delivered by Camelot. These are then gradually expanded to reflect the customer’s unique requirements. All of this is guided by conceptual process workshops and the look & feel of Camelot’s internal C4C system.

In addition to these process modules, Camelot also offers a variety of add-ons, different integration scenarios, BI solutions, and training and development packages to make the implementation of your SAP C4C solution a success.

Evaluate if SAP Hybris Cloud for Customer is the right product for your business with the Camelot Starterkit.


Lars Berneburg
Lars Berneburg

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