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Digital Lead Entry with Camelot ITLab and snapADDY

Cooperation extends innovative CRM portfolio

Mannheim, 06.26.2019 – Camelot Innovative Technologies Lab (Camelot ITLab) and snapADDY announced the formation of a sales partnership today in the area of Customer Relationship Management (CRM): This provides customers of Camelot ITLab with access to snapADDY’s tools, which enable automated, digital lead entry using artificial intelligence.

After visiting a trade fair, companies are often faced with the challenge of manually entering the contacts recorded there into their CRM systems. The company snapADDY, which was founded in Würzburg in 2015, has developed an app that can be used to digitally enter leads. Business cards are scanned by smartphone or tablet and the data transferred to the CRM. In order to connect all data correctly with the corresponding fields, the algorithms used are constantly learning with the help of artificial intelligence. Furthermore, the integrated duplicate check and the support of different country and address formats ensure high data quality. Further tools from snapADDY help to enter contact data from unstructured texts from various different sources.

The add-on can be linked seamlessly to SAP C/4HANA and other systems via existing integrations. As an expert for SAP C/4HANA, Camelot ITLab offers its customers not only individually configured implementations, which take into account industry specifications, but also appropriate extensions. For example, Camelot ITLab recently developed an Alexa Skill that allows users to enter data into SAP C/4HANA in a time-saving way via voice input, and it also provides a plug-in for easier social selling in Xing and LinkedIn.

“To help our customers succeed through the best possible customer experience, we rely on continuous innovation and strong partners. Through the cooperation with snapADDY, we have not only expanded our CRM portfolio with a further innovative component, but can also offer our customers decisive added value in contact creation and the entry of digital trade fair leads: for a fully automated contact-to-lead-to-cash process,” according to Roberto Wahl, Head of Competence Center Customer Engagement & Commerce at Camelot ITLab.



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