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White Paper: Three steps for a modern sales management

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Perfect Store for consumer goods, food and beverage industry

Sales has always been the department that has to react quickly to changes in the market. Whether boom or recession: Both phases require a permanent re-adjustment of the own sales strategies.

Corona in particular brings digital data collection and dedicated evaluation of sales activities into focus. Even in the consumer goods and food and beverage industries, whose relevance became particularly clear during the Corona pandemic, many sales departments face major challenges that can change on a daily basis: Hoarding purchases, problems in the supply chains, product bottlenecks, but also unexpected sales decreases for certain item segments. At the latest now, digitization is the mega topic for the entire company.

In this whitepaper (available in German only), we explain how sales processes can be continuously reviewed and improved, enabling significant sales increases.

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