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SAPPHIRE NOW Reimagined by Camelot ITLab

Creating Resilient Value Chain Networks

Mannheim, 06/15/2020  Camelot Innovative Technologies Lab (Camelot ITLab), a global SAP partner, is presenting resilience concepts and solutions for strong value chains during SAPPHIRE NOW Reimagined, the now virtual format of SAP’s main annual conference. Starting from June 15, Camelot provides a series of insights as well as customer success stories on how to steer through these uncertain times and grow even stronger as an Intelligent Enterprise.


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The SAPPHIRE NOW 2020 conference did face the same fate as many businesses right now: original plans became obsolete and fast innovation and dynamic adaption were required when turning it into a completely new – and perhaps even better – digital format. In this innovative spirit, Camelot ITLab presents the following focus topics for SAPPHIRE NOW Reimagined:

Demand-Driven MRP for Resilient Supply Chains

Dynamically reacting to volatility in the Supply Chain currently is more vital than ever. As strategic co-development partner of SAP for SAP IBP for Demand-Driven Replenishment, Camelot ITLab is leader in Demand-Driven solutions that enable companies to achieve this vision and transformation. The most recent update for the co-developed SAP IBP module: it is now certified for Demand-Driven S&OP by the Demand Driven Institute, bringing the solution closer to fully support the Demand-Driven Adaptive Enterprise model.

In a global DDMRP webinar series hosted by SAP, the Demand Driven Institute and Camelot ITLab, participants get first-hand insights from industry-leading experts and customers. The first one will be held on July 15 for North America and EMEA.

Camelot ITLab’s newly developed DDMRP business game gives an easy and fun access point for starters in the field of Demand-Driven Supply Chain Planning. Participants can experience the DDMRP concept immediately by simulating decisions as well as their impact.

To recognize companies that bring the vision of a strong, resilient and future-proof Supply Chain to life while overcoming challenges, like during times of COVID-19, and turning them into a competitive advantage, Camelot ITLab today announces the “Supply Chain Visionary Award 2021”. In the pursue of excellence, Camelot ITLab will acknowledge outstanding Supply Chain transformations at the annual Camelot customer reception during SAPPHIRE NOW 2021 in Orlando, Florida.

With the Business Transformation Study of Freudenberg Home and Cleaning Solutions, SAP also recently published an example of an outstanding customer case study in resilient Supply Chain Management and Demand Planning.

Converting Challenges into Chances

COVID-19 is ringing in a paradigm shift on how businesses collaborate. Camelot ITLab has extensive and proven experience in delivering projects 100% virtually and  is prepared for this shift in the best way possible, one recent example being the customer success story of Zinus.

The current pandemic puts companies on the spot to transform even faster than before into an Intelligent Enterprise. Camelot ITLab has developed new services accelerating this process and giving companies the strategies and tools they need to gain resilience. One highlight is the COVID-19 Impact Analyzer for Supply Chain Management that allows free access to an AI-based analytics solution to support companies in setting the right priorities.

To Power of Automation and Intelligence

Intelligent Enterprises leverage newest technology for automation, higher efficiency and better decision making – based on a common language for the digital business process orchestration with smart Data Governance. As the leading Enterprise Information Management expert, Camelot ITLab has set up one of the first live use cases for the new SAP Data Intelligence solution.

Further information is provided in the Evonik Business Transformation Study by SAP.

The recent Blockchain case study published by DELL Technologies and Camelot ITLab gives insights into how the Camelot Hypertrust Platform, a high security supply chain application platform, enables innovation in the field of personalized medicine. For more information, join the corresponding webinars during SAPPHIRE NOW Reimagined.

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