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Data and Analytics

CRM and Customer Experience

Guiding customers throughout their customer journey leads to a better customer experience and better sales results. CRM systems give a boost to sales, service, and marketing.

Customer Relationship Management

From strategic IT consulting to evaluation, implementation and training – the experts of Camelot ITLab find the right solution for each business. The quality of our projects has been awarded by WirtschaftsWoche and we are proud to look on a track record of successful customers like Migua, Prominent, and Weinmann. Contact us to learn more.


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SAP Services


SAP Sales Cloud ​

Provide your sales force with the SAP Sales Cloud, the SAP CRM of the latest generation (formerly SAP Hybris), an intelligent tool for increasing productivity while simultaneously improving the customer experience and accelerating the purchasing process.


SAP Emarsys

SAP Emarsys boosts your sales and marketing through onmi-channel campaign management.


SAP Customer Data Platform

Exceed customer expectations with a 360° customer view and hyper-personalization with SAP CDP The SAP Customer Data Platform is an application for using and managing


SAP Service Cloud​

With the SAP Service Cloud, a module of the SAP Customer Experience (formerly SAP Hybris) software suite, you can offer your customers a consistent customer experience across all channels and over the whole customer journey.


SAP Commerce Cloud​

Increase your turnover with a modern online shop that can be seamlessly integrated into existing SAP ERP and SAP CX systems. Your customers will be offered a unique shopping and service experience – targeted and personalized across multiple channels.


SAP Field Service Management

With SAP Field Service Management, a component of the SAP CX software suite, you can offer your customers optimized on-site customer service. Your service employees are optimally supported by a seamless end-to-end service process


Camelot Service Management for SAP Customer Experience

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SAP Commissions

With SAP Commissions, you can increase the efficiency of your sales team by strategically managing compensation. Promote profit-oriented action and increase your sales sustainably.


SAP CPQ – Configure Price Quote

With SAP CPQ you can configure products and services for cross-selling and up-selling to boost your sales channels. A powerful pricing-behavior intelligence helps your sales team to generate accurate and buyer-friendly quotations and proposals – easier and faster.


SAP Marketing Cloud​

To address potential customers individually and with regard to content, you need a marketing solution that is directly integrated into your core processes. The SAP Marketing Cloud is an omnichannel solution from the SAP Customer Experience suite (formerly SAP Hybris) that enables exactly this.

Prominent: Clear Water – Clear Sales

To insure optimal sales conditions at all sites, ProMinent decided to implement SAP Sales Cloud as global CRM. Camelot not only supported ProMinent in the introduction of the standard functionalities but also provided important additional functions not available in the standard version.

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Weinmann: A Healthy Company Business

The aim of the introduction of a new CRM system was, among other things, to link the external sales force, which until then had operated largely without system support, more closely with the internal sales force and the service areas.

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Migua: Improving the Profile of Sales Customer

MIGUA decided to replace the existing legacy CRM system with a modern cloud based CRM solution. After a carefully conducted IT and vendor selection process, the decision was made to re-implement the SAP C/4HANA Sales Cloud with the C/4HANA team of Camelot ITLab GmbH and to completely replace the existing CRM legacy system.

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University Hospital Basel: Patient feedback as an opportunity

For hospitals, a functioning quality management is particularly important. The University Hospital Basel has introduced the SAP Service Cloud to support this essential process. The goal was to digitalize the existing processes and to improve the collaboration between the different clinical areas for patient feedback.

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Implementation of the SAP Sales & Service Cloud

SAP CX implementation at TENTE International: parallel CRM implementation and SAP S/4HANA transformation. They are also one of the first companies to use SAP Emarsys in B2B.

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Hamberger: SAP Sales Cloud in just four months

With the successful implementation of the SAP Sales Cloud, Hamberger Sanitary is proving itself to be a reference for medium-sized companies, showing that the right approach makes digitization projects successful. The project completed an athletic schedule: it was implemented in just four months.

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Camelot Differentiators for CRM and Customer Experience


Microsoft Teams Integration for SAP Customer Experience

Our solution integrates SAP Customer Experience and Microsoft Teams to help you boost sales productivity.


Microsoft SharePoint Integration for SAP Customer Experience

The integration of Microsoft SharePoint in the SAP Sales Cloud reduces the time required thanks to automation and allows you to work with SharePoint pages directly in the SAP Sales Cloud.


Microsoft Word Integration for SAP Customer Experience

With the Microsoft Word Integration for SAP Customer Experience you can improve document management and template creation


Marketing Segmentation Enhancement for SAP Customer Experience

Customer segmentation in SAP Sales Cloud: Camelot ITLab offers an enhancement for extensive customer segmentation in SAP CX, so that you can address the right customers from the SAP Sales Cloud.


CleverReach Integration for SAP Customer Experience

Automatic Synchronization with CleverReach: Camelot ITLab connects marketing and sales through the automated synchronization of target groups and campaigns between the SAP Sales Cloud and CleverReach.


LinkedIn and Xing Plug-In for SAP Customer Experience

Integrate LinkedIn into SAP CRM: Integrate the SAP Sales Cloud with the business networks LinkedIn & XING and make social selling more successful with the Camelot Business Network plug-in.


Amazon Alexa Skill for SAP Customer Experience

Voice Control for the SAP Sales Cloud: Sales representatives can now manage their customer visits from anywhere – using voice control through our Skill for Amazon Alexa.


Camelot Quick Start for SAP Customer Experience

The Camelot Quick Start Packages are an holistic, methodical approach for the secure introduction of the SAP Sales Cloud or SAP Marketing Cloud in companies – within 90 days and with outstanding planning reliability.


Sales Cockpit

With the help of the sales cockpit, your sales representatives can always stay informed and focus on the sales targets. Optimal visualization of your KPIs creates transparency and enables maximum target fulfillment!

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